BUILDING A CUSTOMER CENTRIC ORGANIZATION - CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

HAII.. We mEet agAin guyss.. hOw arE yOu?? i hOpe u'rE in thE pInK.. (^_^* ) today, my entry is about how a company manage their relationship with customers in their organization.. 

Why is it important for any company to use CRM strategies to manage customer information..

• PROVIDE BETTER CUSTOMER SERVICE
• MAKE CALL CENTER MORE EFFICIENT
• CROSS CELL PRODUCT MORE EFFICIENTLY
• HELP SELL STAFF CLOSE DEALS FASTER

If the virtual world is the first point of contact between a company and its customer, how might that transform to entire shopping experience.

POSITIVE SIDES

• IT MORE EASY TO MAKE CONVERSATION AND TRANSACTION
• THE COMMUNICATION WILL BE MORE EFFECTIVE BECAUSE CUSTOMER CAN FACE TO FACE WITH SELLER
• THE CUSTOMER CAN GIVE COMMENTS OR CRITIC IN FRONT OF THE VIRTUAL TOOLS 

NEGATIVE SIDES

• HIGHER COST IN MAINTENANCE
• CUSTOMER DID NOT KNOW ABOUT THE ACTUAL PRODUCT
• IT WILL HARD FOR CUSTOMER TO COMMUNICATE IF THE MACHINE IN TECHNICAL PROBLEM