CHAPTER 12 CASE - SHELL CANADA FUELS PRODUCTIVITY WITH ERP

(1) How did ERP help improve business operations at Shell?

ERP help improve business operations at Shell by operations that span from wells and mines, to processing plants, to oil trucks and to gas pumps. Rate For example, the ERP system has helped the company immensely in terms of reducing and streamlining the highly manual process of third-party contractors submitting repair information and invoices.

(2) How could extended ERP components help improve business operations at Shell?

~ ERP solution solved these inadequacies by providing an integrated web-based service order, invoicing and payment submission system. Third-party contractors can enter service orders directly into Shell’s ERP system via the web easily and faster.

~ Contractor’s monthly summarized invoices can be generated automatically and fed directly into ERP system’s account payable application for processing.

~ Help speed up maintenance and repair operations at the company’s refineries. 

(3) What advice would you give Shell if it decided to choose a different ERP software solution?

It depends on the suppliers or contractors that want to search the Shell Company’s website. If the system that they choose can satisfy the user or the contractors the software can be proceed to use. If not Shell must use the ERP software that they already have. Must be remember, people want the easier work and if people already knows and common with the system before, they will make the work effective and efficiency. Changes can be made but not too complicated until exist the difficulty feel for them.

(4) How can integrating SCM, CRM, and ERP help improve business operations at Shell?

- Shell will have a lot of suppliers to supply the materials that they want to sell. Therefore, Shell must determine the suitable supplier to give them the products such as supplier for junk food, water, petrol and else.

- Shell want built the good relation towards their customers by giving Shell card. Customers will use the card to get point. Then when the points become increase, Shell will give reward or present to their customers.

- For the ERP, Shell will have their own website to make the contractors easy to make any transactions, exchange, payments and else.

EXTENDING THE ORGANIZATION - SUPPLY CHAIN MANAGEMENT

Haii, ASSALAMUALAIKUMM U'OLLSs.. next in my entry is about SUPPLY CHAIN MANAGEMENT (SCM). MY LECTURE ASK US TO ANSWER ALL THE QUESTION IN LEARNING OUTCOMES BASED ON OUR TEXTBOOK.. 
and this is my answer.......

(1) List and describe the components of a typical supply chain

A basic supply chain management system has five components: 

1. the plan, which refers to the over-all strategy of the SCM program including the development of SCM metrics to monitor 
2. the source, which refers to the suppliers who'll provide you with goods and services necessary for you to run your business 
3. the 'make' or manufacturing component, which refers to the execution of processes needed to produce, test, and package your products or services 
4. the delivery, which refers to the system for receiving orders from customers, developing a network of warehouses; getting the products to the customers; invoicing customers and receiving payment from them; and 
5. the return, which is the system for processing customer returns and/or supporting customers with problems with the products they received.

(2) Describe the four changes resulting from advances in IT that are driving supply chains

VISIBILITY

• Supply chain visibility is the ability to view all areas up and down the supply chain.
• Bull whip effect occurs when distorted products demand information passes from one entity to the next through the supply chain.

• Information technology allows additional visibility in the supply chain.

CONSUMER BEHAVIOUR

• Demand planning software generates demand forecasts using statistical tools and forecasting techniques
• Ones an organization understand customer demand and its effect on the supply chain it can begging to estimate the impact that its supply chain will have on its customers and ultimately the organization's performance.

COMPETITION

• Supply chain management can be broken down in'
• Supply chain planning software: uses advanced mathematical algorithms to improve the flow and efficiency of the supply chain while reducing inventory. SCP depends entirely on information for its accuracy.
• Supply chain executive (SCE) software automates the different stems and stages of the supply chain.

SPEED

• During the past decade, competition has focused on speed. New forms of severs, telecommunications enabling companies to perform activities that were once never thought possible.
• Another aspect of speed is the company's ability to satisfy continually changing customer requirements efficiently, accurately, and quickly.

(3) Summarize the best practices for implementing a successful supply chain management system

MAKE THE SALE TO SUPPLIERS

The hardest part of any SCM is it complexity because a large part of the system extends beyond the company's walls

WEAN EMPLOYEES OF TRADITIONAL BUSINESS PRACTICES 

Operation people typically deal with phone calls, faxes an orders scrawled on paper and will most likely want to keep it that away

ENSURE THE SCM SYSTEM SUPPORTS THE ORGANIZATIONAL GOALS

It is important to select SCM software that give organizations and advantages in the areas most most crucial to their business success

DEPLOY IN INCREMENTAL PHASES AND MEASURE COMMUNICATE SUCCESS

Design the deployment of the SCM system in incremental phases

BE FUTURE ORIENTED

The supply chain design must anticipate the future state of the business

dOne one of my assignment!! yeeaayyy =)) wait for my next entry.. 

KEEP CALM & LOVE YANA (^_^ *)

BUILDING A CUSTOMER CENTRIC ORGANIZATION - CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

HAII.. We mEet agAin guyss.. hOw arE yOu?? i hOpe u'rE in thE pInK.. (^_^* ) today, my entry is about how a company manage their relationship with customers in their organization.. 

Why is it important for any company to use CRM strategies to manage customer information..

• PROVIDE BETTER CUSTOMER SERVICE
• MAKE CALL CENTER MORE EFFICIENT
• CROSS CELL PRODUCT MORE EFFICIENTLY
• HELP SELL STAFF CLOSE DEALS FASTER

If the virtual world is the first point of contact between a company and its customer, how might that transform to entire shopping experience.

POSITIVE SIDES

• IT MORE EASY TO MAKE CONVERSATION AND TRANSACTION
• THE COMMUNICATION WILL BE MORE EFFECTIVE BECAUSE CUSTOMER CAN FACE TO FACE WITH SELLER
• THE CUSTOMER CAN GIVE COMMENTS OR CRITIC IN FRONT OF THE VIRTUAL TOOLS 

NEGATIVE SIDES

• HIGHER COST IN MAINTENANCE
• CUSTOMER DID NOT KNOW ABOUT THE ACTUAL PRODUCT
• IT WILL HARD FOR CUSTOMER TO COMMUNICATE IF THE MACHINE IN TECHNICAL PROBLEM

ENABLING THE ORGANIZATION - DECISION MAKING

ARTIFICIAL INTELLIGENCE 

Artificial Intelligence (AI) simulates human thinking and behaviour, such as the ability to reason and learn. Ability of a machine to perform tasks thought to require human intelligence. Typical application include game playing, language translation, expert systems, and robotics. 

There are for categories of Artificial Intelligence systems.... 

EXPERT SYSTEMS

an expert system is a computer system that emulates the decision-making ability of a human expert. Expert systems are designed to solve complex problems by reasoning about knowledge, like an expert, and not by following the procedure of software as is the case in conventional programming. Expert systems were among the first truly successful forms of AI software.click for more info.. =D

NEURAL NETWORKS

A series of algorithms that attempt to identify underlying relationships in a set of data by using a process that mimics the way the human brain operates. Neural networks have the ability to adapt to changing input so that the network produces the best possible result without the need to redesign the output criteria.

GENETIC ALGORITHMS

a genetic algorithm is a search heuristic that mimics the process of natural evolution. This heuristic is routinely used to generate useful solutions to optimization and search problems. Genetic algorithms belong to the larger class of evolutionary algorithms (EA), which generate solutions to optimization problems using techniques inspired by natural evolution, such as inheritance, mutation, selection, and crossover.

Genetic algorithms find application in bioinformatics, phylogenetics, computational science, engineering, economics, chemistry,manufacturing, mathematics, physics, pharmacometrics and other fields.

INTELLIGENCE AGENTS

An intelligence agent is a special purpose knowledge based information system that accomplishes specific tasks on behalf of its users. Intelligence agents usually have a graphical representation, such as "Sherlock Holmes" for an information search agent.

This is a movie by Steven Spielberg's but isn't just a movie that U need to watch.. The movie, set in the near future, is about a human like robot boy who runs on artificial-intelligence software. A computer program that doesn't just follow instructions, as today's software does, but can think and learn on its own. In some ways, the character is a fantasy. It's no closer to reality than the alien in Spielberg's earlier E.T. the Extra-Terrestrial. Yet artificial intelligence is very real. It's far from re-creating a human brain, with its power, emotions and flexibility, though that might be possible in as little as 30 years. Today's AI can re-create slices of what humans do, in software that can indeed make decisions. 

ACCESSING ORGANIZATIONAL INFORMATION - DATA WAREHOUSE

again and again... yesss that me!! CIK YANNA in da housee!! here, the next entry is about learning outcomes for DATA WAREHOUSE

(1) describe the roles and purpose of data warehouses and data marts in an organization

The purpose of the Data Warehouse in the overall Data Warehousing Architecture is to integrate corporate data. It contains the "single version of truth" for the organization that has been carefully constructed from data stored in disparate internal and external operational databases.

The amount of data in the Data Warehouse is massive. Data is stored at a very granular level of detail. For example, every "sale" that has ever occurred in the organization is recorded and related to dimensions of interest. This allows data to be sliced and diced, summed and grouped in unimaginable ways. 

Typical Data Warehousing Environment

 

Contrary to popular opinion, the Data Warehouses does not contain all the data in the organization. It's purpose is to provide key business metrics that are needed by the organization for strategic and tactical decision making. Decision makers don't access the Data Warehouse directly. This is done through various front-end Data Warehouse Tools that read data from subject specific Data Marts. The Data Warehouse can be either "relational" or "dimensional". This depends on how the business intends to use the information.

(2) explain the relationship between business intelligence (BI) and a data warehouse (DW)

BI is a business management term that refers to the applications and technologies used to gather, provide access to, and analyse data and information about a company's operations. A DW is a repository for a company's historical data. DW can be physical or virtual, and they can be structurally relational, quasi-relational, summarized, cubes, flat files, or a combination of styles. DW is the set of technologies and techniques that you use to build and manage the data warehouse. 

more info?? just click =)

finally, me done my assignments.. yeaayyyy!! =')) Hope this notes will be useful to us.. I'll come back later to updates in next chapter.. btw thanks for reading.... 
KEEP CALM & LOVE YANA =')

STORING ORGANIZATIONAL INFORMATION - DATABASES

HEYYY U'OLLLSSS!! we met again =')  i like to wish SALAM MAULIDUR RASUL to all muslim in this country.. Let's bless of our beloved Prophet, Muhammad S.A.W. aminnnnn.. here, the next entry my lecturer ask us to answer all the questions in learning outcomes.. btw, Done read all my previous entries?? i give a lots of information.. dont miss yaaaa.. ;')

(1) define the fundamental concepts of the relational database model

Concept of a database is that of a collection of records or pieces of information which is a structural description of the type of facts held in database known as a schema. Schema describe the objects that are represented in the database and the relationships among them. There are ways of organizing a schema modelling the database structure known as database models or data models. but nowadays, Relational model is commonly used which is all information in the form of multiple related tables each consisting of rows and columns. this model represents relationships by the use of values common to more than one table. Hierarchy model and the network model is use a more explicit representation of relationships.

(2) evaluate the advantages of the relational database model 

The advantages of the relational model 

• increased flexibility
• increased scalability and performance
• reduced information redundancy
• increased information integrity (quality)
•  increased information security

INCREASED FLEXIBILITY

• good database that can handle changes quickly and easily
• physical view of information deals with the physical storage of information on a storage device such as a hard disk
• logical view of information focuses on how users logically access information to meet their particular business needs

INCREASED SCALABILITY & PERFORMANCE

• scalability refers to how well a system can adapt to increase demand
• performance measures how quickly a systems performs a certain process or transaction

REDUCED INFORMATION REDUNDANCY

• redundancy is the duplication of information, or storing the same information in multiple places
• occurs bcoz organizations frequently capture and store the same information in multiple locations.
• primary problem with redundant is that it is often inconsistent which makes it difficult to determine which values are most current or most accurate

INCREASED INFORMATION INTEGRITY (QUALITY)

• measures of the quality of information
• database environment, integrity constraints are rules that help ensure the quality of information 
• two types of integrity:

(1) relational integrity constraints - enforce bacic & fundamental information based constraints

(2) business (critical integrity constraints) - enforce business rules vital to an organization's success and often require more insight and knowledge than relational integrity constraints

INCREASED INFORMATION SECURITY

• organizational asset
• as systems become increasingly complex and more available over the internet, security becomes an even bigger issue
• offer many security features including passwords access levels, and access controls
• password provide authentication of the user

(3) define the database management system (DBMS) and its relationship to a website

DBMS is software through which users and application programs interact with a database. The user sends requests to the DBMS and the DBMS performs the actual manipulation of the information in the database. there are two primary ways that users can interact with a DBMS, directly and indirectly. 

(4) explain why an organization would want to integrate its database

by integrating its systems or building connections between its many database, its allow the organizations multiple system to automatically communicate by passing information between the databases, eliminating the need for manual information entry into multiple systems because after entering the information once, the integrations send the information immediately to all databases. the integrations not only enable the different departments to share information, but have also dramatically increased the quality of the information. without integrations, an organization will,

1. spend considerable time entering the same information in multiple system

2. suffer from the low quality and inconsistency typically embedded in redundant information 

While most integrations do not completely eliminate redundant information, they can ensure the consistency of it across multiple systems. 

Organizational Structures That Support Strategic Initiatives

Did u know what is Organizational Structure?? Read my entry here & Let me tell u.. =') it is about basic structure of a typically IT department including titles, roles, and responsibilities will help an organization build a cohesive enterprise wide team. So that they need to maintain positions in developing  towards elevating some IT positions such as CIO, CTO, CSO, CPO, and CKO. What's that purposes to?? WONDERING?? let me explainn...

CHIEF INFORMATION OFFICER (CIO)

this position is responsible for 

• overseeing all uses of information technology
• ensuring the strategic alignment of IT with business goals and objectives

broad function of CIO include:

• Manager - ensure the delivery of all IT projects, on time and within budget.
• Leader - ensure the strategic vision of IT is in line with the strategic vision of the organization
• Communicator - advocate and communicate the IT strategy by building and strong executive relationships.

CHIEF TECHNOLOGY OFFICER (CTO)

CTO is responsible for ensuring the throughput, speed, accuracy, avaibility, and reliability of an organization's of an organization information technology

CHIEF SECURITY OFFICER (CSO)

This position is responsible for ensuring the security of IT systems and developing strategies and IT safeguards against attacks from hackers and viruses

CHIEF PRIVACY OFFICER (CPO)

CPO is responsible for ensuring the ethical and legal use of information within an organization

CHIEF KNOWLEDGE OFFICER (CKO)

This position of CKO is responsible for collecting, maintaining and distributing the organization's knowledge.

All the above IT positions and responsibilities are critical to an organization's success. The individuals responsible for enterprise wide IT and IT-related issues must provide guidance and support to the organization's employees. 

wish u'ollssS gots the informations and keep reading with my new entry.....

KEEP CALM & LOVE YANA ='D