Say 'Charge It' with Your Cell Phone

Your cell phone can purchase item?? but how???..... yess!! u could purchase item by using your cell phone by dialing a telephone number on the dispensing machine and have the charge for the item and it will show up on your cell phone bill. this working prototypes are currently in use in South Korea, Japan and Europe. wish it will have in Malaysia too.. =)) 

do u think this technology as a potential threat to additional telephone companies?? i think it yess!! so traditional telephone companies should adopt to prepare for this technology. this company must overcome this before the new technology affecting in their production. they must be innovative and creative to create new product that more useful in their company. they should create more differentiation with competitive advantage by distinguishing their products on one or more features important to their customers. make consumer desire to use and loyalty with their product. give good and service satisfy need of customer through sustainable competitive advantage. competitors with higher costs cannot afford to compete with the low-cost leader on price. this allows companies to low their price and focus on value that generated a quite higher price. benefit differentiation is need a producer achieve their target to give good and services for the consumer. 

By using Porter's Five Forces, there is barriers to entry for this new technology in cell phone. among the barrier that the company must facing is threat of new entrants which will be low when there are significant entry barriers to entering the market. Company can expect obstacles that will occur and identify the causes. Between the barriers to technology companies have been long in the market are as  sceptical consumer of their products and have an impact on production.sales companies do not reach the target due to the lack of consumer confidence in the new technology market. Sometimes the user is not too fast to adopt new technology. Among those who consider the new technologies that are marketed just copy and paste or copyright from existing technologies in the market. threat of substitutes  product and services, ideally an organization would like to be on a market which there are a few substitutes of their product or services. Obstacles to the tackle is coming to a copyright company and the products will be competitive. Barriers will be high because companies will maintain the same product, by the problem for companies to maintain their company sales. When Threat of Substitute products and services been high, power of buyers will be increase because there are many options for consumers to buy.

To this new technology, the company chooses differentiation of the porter's 3 Generic Strategies, create a low cost producer in the industry allows the company to lower prices to customers. Unique features or benefits may justify  price differences for example i-care by proton. the company has made a difference in this technology which has competitive advantage to the company. for this strategy, unique features or benefits of the technology can differentiate prices and more demand from consumers. This technology has many application that can be used by the users and no longer in other technology is available. As mentioned in the article, this technology can buy anything using no.phone and must carry their mobile phone. That is a differentiation strategies used by other companies.

value chain which means value-adding activities that convert inputs into outputs.
help create competitive advantage-for the value chain of this business, the profit they get from the payment will go to company or an organizations.As their profit, they will create a new design and pay the supplier that supply the materials.With this activities, company can develop their business same level in international market.




types of regulatory issues that might occur during the transaction from customer

-transaction like buying merchandise, paying the bill or any else will lead to fraud. Sometimes the products is not the same as sample or picture that had been showed. Customer unsatisfied with the merchandise. There are also can happen when the company have taken the money but the products are not delivered to customer. The fraud also can be occur from customer as they can lie about their information such as they use others phones. The breakdown of system also can be an issues that occur and can make the transaction cancelled automatically